We build AI agents, modern websites, and software platforms that transform how businesses operate. From CRM optimization to workflow automation to product strategy—rooted in behavioral science, designed for the real world.
Start the ConversationMost technology ignores human nature. We embrace it. Our approach is grounded in decades of research into decision-making, habit formation, and cognitive bias.
We don't just build software—we architect systems that work with your brain, not against it. The result? Tools your team will actually use, and workflows that stick.
What comes last leaves the strongest impression. We design experiences that end strong and create lasting impact.
System 1 handles intuition. System 2 handles analysis. Great tools know when to engage each.
Build systems that don't just survive disruption—they grow stronger from it.
Fast, beautiful, conversion-focused websites built for local businesses. No templates. No bloat. Just clean, effective design that drives results.
Custom AI systems that eliminate repetitive work—from customer service bots to document automation to intelligent internal tools that learn your business.
Your systems should drive revenue, not collect dust. We architect sales and operations platforms your team will actually use—and measure the impact.
Enterprise-grade product strategy without the enterprise price tag. Roadmaps, requirements, and execution guidance for teams ready to scale.
Technology only works if your team adopts it. We use behavioral science to navigate the human side of transformation—turning resistance into momentum.
Stop flying blind. We build the data infrastructure that shows you exactly what's working, what's not, and where to double down.
Recency Labs was founded by a product leader with over a decade of experience shipping systems that actually get used—across healthcare, fintech, and enterprise SaaS.
Before launching the Lab, our founder led product teams at companies ranging from Series A startups to $100M+ enterprises. The through-line: turning resistant organizations into technology adopters, and turning complex tools into intuitive systems.
The approach is rooted in behavioral science—understanding not just what technology can do, but how humans actually interact with it. That's the difference between software that sits unused and software that transforms operations.
We learn your business, your bottlenecks, and what success looks like for you.
Map the solution. Prototype fast. Get your feedback before writing a single line of code.
Clean, modern technology. Transparent progress updates. No surprises.
Deploy, measure, iterate. Real results, not vanity metrics.
No pressure. No hard sell. Just a conversation about your business and whether we're a good fit.
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